MARKETING MANAGEMENT is an
introduction to relevant language, concepts, tools and contemporary issues in
modern marketing management. The course contextualizes marketing management and
its role in the organization and in society as a whole, with focus on business
development. Topics are broadly segmented into two major disciplines – brand
situation analysis and brand development strategies. On top of this, special
topics will be integrated throughout the course to integrate relevant
contemporary business and organizational issues such as global marketing, digital
marketing, business ethics, small- and medium-scale entrepreneurship, and
careers in marketing. This is a special
iteration of BA 170 designed for use during the circumstances of Community
Quarantine.
- Teacher: Louie Lee