MARKETING MANAGEMENT is an introduction to relevant language, concepts, tools and contemporary issues in modern marketing management. The course contextualizes marketing management and its role in the organization and in society as a whole, with focus on business development. Topics are broadly segmented into two major disciplines – brand situation analysis and brand development strategies. On top of this, special topics will be integrated throughout the course to integrate relevant contemporary business and organizational issues such as global marketing, digital marketing, business ethics, small- and medium-scale entrepreneurship, and careers in marketing. This is a special iteration of BA 170 designed for use during the circumstances of Community Quarantine.
- Teacher: Louie Lee