INTEGRATED MARKETING COMMUNICATIONS is an advanced practical course on modern marketing management focused on the field of marketing communications. The course intends to take both an analytical and creative perspective in the planning, development, execution and evaluation of integrated marketing campaigns. Topics will cover the entire breadth of traditional and modern marketing communication tools and channels. In addition, experienced resource speakers from various companies and marketing agencies will provide insight and advice to complement topics discussed in the course. The course will culminate in the development and presentation of an integrated marketing communications campaign plan. This is a special iteration of BA 172 designed for use during the circumstances of Metro Manila Community Quarantine.
- Teacher: Louie Lee