INTERNATIONAL BRAND MANAGEMENT covers advanced corporate case studies and practical work in developing and managing brands, products, and product lines including development, product launch, and product portfolio assessment, maintaining brand equity, and leveraging strong brands across line extensions and categories. Topics will cover a strategic and in-depth analysis of brands using a breadth of traditional and modern marketing tools and channels, but will focus subject-matter content on Philippine brands and their issues and opportunities in the global arena. The course will culminate in the development and presentation of an integrated marketing and business development plan.
- Teacher: Louie Lee