This course aims to deepen your understanding and appreciation of the principles, concepts, and techniques in quantitative research for studying communication and media phenomena. This course covers conceptualizing and operationalizing communication problems and objectives for quantitative research; designing survey, experiment, or content analysis for communication and/or media studies; and analyzing, interpreting, and reporting quantitative research findings.



This course aims to deepen your understanding of a specific issue in communication and media through the application of the principles, concepts, and techniques in quantitative and/or qualitative communication research.